Build an Internet Business

Week 1

Some Fundamentals of iBusiness

What is the Internet
What are the possibilities for me?

iBusiness Process
1.. START

GOAL FOR WEEK 1

1.. Learn about Internet business
2.. Start to find a passion and a niche that you know and love.

1.1 Personal requirements

What are the personal requirements to build iBusiness Sites ?
Here are 4 questions for you …

1. Can I think ?
2. Do I have some spare time, even 30 mins to an hour
     - what if I miss a little TV ?
3. Do I have a passion ?
   - don’t worry if you cannot think of one, we’ll find one !
      . in my knowledge
      . in my hobby
      . in a skill
      . in any of my interests ?
4. Do I have motivation ?

  Guess that must include you !!

1.2 Your Essential tools

Brain Access and Motivation (BAM) (Ken Evoy and Warren Holland)

Now is the best time to build a business ASSET for the future.

1.3 Technology

- Computer
- Internet access - home, library …
- Microsoft Office or equivalent (Spreadsheet and Word)

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BRAIN STUFF TO KNOW ...

1.4 A Business Site not just a website

A Website is a group of pages on the Internet
An Internet Business (iBusiness) Site
provides valuable information and/or solves a problem.

A Business is purpose designed to earn a profit
for the owners through the provision of
goods and/or services to its customers.
(Penguin Macquarie Dictionary of Economics & Finance)

An iBusiness Site can be a hobby site, a community, or it can be a business site.

An iBusiness Site does NOT have to be elaborate or elegant
An iBusiness Site should be informative, solve a problem and be accessible.

A wage is financial reward for work performed - end of story!
Profit on the other hand is what is left over after costs are deducted.

"iBusinessSites turn passions into profit" (Warren Holland)

"Showing a profit means touching something and
leaving it better than you found it." (jimrohn.com)

"Profits are better than wages. Wages make you a living;
profits allow you to live."(Warren Holland)

EXAMPLES of iBusiness Sites

1.5 Internet Risk

Internet risk in perspective.
Technical Financial Legal …

Risk management.

1.6 A brief history

A brief history of the Internet
How is the Internet constructed
Business on the Internet
Failures and why
Successes and why
Patterns
Important ingredients of a successful iBusiness

EXAMPLES of more iBusiness Sites

1.7 Internet Business vs “Bricks and Mortar” 1

Press the BACK button to return

1.8 Internet Business Basics

1.. A conventional business is about location-location-location
An iBusiness Site is about information-information-information

2.. Deliver valuable, appropriate information
Essential secrets
- Valuable information
- Solves a problem
- Be accessible.

3.. Have a customer focus – think like your customer
Have a clear image of your perfect customer.

4.. Targeted traffic

5.. Research 'left' 'right' and 'all over'
Ensure the Concept is profitable

6.. Build 20 pages or more
Before commmercialising the site
- Get into Zeal and the DMOZ Directory (Open Directory Project)

7.. PRESelling other than Selling
PRESelling is warming a visitor with high value information, so that the visitor has
a positive “open frame of mind”

8.. Recommend merchants only after your visitor knows, respects and trusts you.

9.. No buttons .. only text links.

10. There is an order to this ...

a. Build up information through content
b. Build up traffic
c. Presell and warm the customer
d. Profit by commercialising your site.

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ACTION CORNER - STUFF TO DO ...

1.9 Establish an Web-based eMail Address

Establish an Web-based eMail Address at YAHOO, or
use your own if it is web-based.

Why?
Templates are to be eMailed to you in Weeks 2 and 5 for use in these Classes.

When established, fill in the form below to SUBMIT this address to Warren.
Your eMail address is strictly confidential and will never be provided to any third parties.

Where is the Form? Go to the bottom of this page, and when submitted, return here to 1.10

1.10 Your passions

Consider your passions in life ...

Sport
Hobby
Work area
Interest

ACTION Make a long, long list of your interests, passions … Include everything. Brainstorm it .. do not assess it, just write it down. Write, write, write …

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SUMMARY

WEEKLY CREATIVE THINKING ...

1.11 Check out the ' Special Prize'

There is much more to an iBusiness than just an additional income ...

1.12 Check out these example sites

iBusiness Site Examples below ...

Let them inspire you.
What ideas do they conjure?
What possibilities?

1.13 Continue to consider your passions in life ...

Sport Hobby Work area Interest

This will be developed further next week.

1.14 Find THREE ideas that you are passionate about

1.15 Find three MAGAZINES, or THREE books (or BOTH)
- one for each of these three ideas.

Bring these THREE magazines, or books, or anything else plus all this thinking with you for Week 2 of the course.
These resources plus the Internet, will be used in Week 2.

Put them in your bag now.

1.15 Consider your GOALS for undertaking this course

Consider your GOALS for starting an iBusiness.

GOALS FOR WEEKS 2 TO 4
1.. Find a passion and a niche that you know and love.
2.. Identify profitable topics within that niche.
3.. Layout the best 'content plan' for the site.

WEEK 2 … What’s on ?

In Week 2, you will clearly identify your personal GOAL for starting an iBusiness.
Also you will by the end of the evening, have identified your best, most profitable and valuable iBusiness Site Theme.

RESOURCES

Dictionary
Use the dictionary to check the meaning of your words.

Thesaurus
Use the Thesaurus to find extra words with similar or even opposite meanings.

NicheBOT
Nichebot is free and helps identify niches, find the top 15 sites for that keyword to research, site backlinks, the number of pages indexed in Google. A Thesaurus helps to find similar keywords.

Results .. Proof of iBusiness Site success
Find here IDEAS for YOUR site.
Note how simple the site and the "niche" that is filled.

Here too are Results .. Proof of simple iBusiness Site successes, and these are only a few of the sites in the top 1%. I have a site in the top 2% at the moment.
Picture your site here ...

iBusiness Site Examples

Lorry Spotting (Top 1%)

Being organised (Top 1%)

Juggle those balls! (Top 1%)

Quick recipes (Top 1%)

Templates for Week 2

The Templates for Week 2 will be sent to you by eMail during the Week 2 Course.
Your eMail address is strictly confidential and will never be provided to any third parties.

To access the Templates from the Class and from home, the eMail address will need to be a Web Address.

If you do not have a Web address, create one at Yahoo.
Yahoo is used as we will be using free products from Yahoo during this Course.

Sign up for FREE Web-based eMail. Just click this link ...

Yahoo eMail

Or open a new Browser window and Copy and Paste the address below into this new Browser window. Same address as in link above.

http://mail.yahoo.com/?.intl=us

WHEN you have a WEB-based eMail address, RETURN here and send it to Warren using the Form below.

Web eMail (Webmail) Address Please note that all fields followed by an asterisk must be filled in. First Name* First Name* E-mail Address* E-mail Address* Please enter the word that you see below.

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COMMENTS

I would really like to hear of any of your Comments and/or any Needs you may have. Use the Comments Form below ...

All comments and needs are treated in confidence.

Comments Please note that all fields followed by an asterisk must be filled in. Week Number First Name* First Name* E-mail Address Comment here* Comment here* Please enter the word that you see below.

What an amazing week .. I'm exhausted, let's rest a little and get ready for next week.
Don't forget to put those things in your bag at the door ready to bring to Week 2 .. and use the Comments above to ask questions and comment.

Look forward to seeing you then.

Warren

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