Build an Internet Business
Week 2
Identifying your best Site Theme
What is business on the Internet and
what can be my business
iBusiness Process
2.. GOAL
GOAL FOR WEEK 2
Find a passion and a niche that you know and love.
Life is too short to waste,
And too precious to leave to routine.
~ Anon
BRAIN STUFF TO KNOW ...
2.1 Internet Business Basics
1.. A conventional business is about location-location-location
An iBusiness Site is about information-information-information
2.. Deliver valuable, appropriate information
Essential secrets
- Valuable information
- Solves a problem
- Be accessible.
3.. Have a customer focus – think like your customer
Have a clear image of your perfect customer.
5.. Research 'left' 'right' and 'all over'
Ensure the Concept is profitable
6.. Build 20 pages or more
Before commmercialising the site
- Get into Zeal and the DMOZ Directory (Open Directory Project)
7.. PRESelling other than Selling
PRESelling is warming a visitor with high value information, so that the visitor has
a positive “open frame of mind”
8.. Recommend merchants only after your visitor knows, respects and trusts you.
9.. No buttons .. only text links.
10. There is an order to this ...
a. Build up information through content
b. Build up traffic
c. Presell and warm the customer
d. Profit by commercialising your site.
2.2 Internet Business vs “Bricks and Mortar” #2
Press the BACK button to return to this page
2.3 iBusiness possibilities
Information publishing - this is where we start, as this is what Search Engines need.
Affiliates - payment for selling another's goods / services
Service business - Tax Accountant (Local) or International Tax (Global)
eGoods Creators / sellers - software, eBook,ephotos, digital products
Hard Goods Creators / sellers - crafts, cards, DVDs
Sales, Rentals and Distributors - medical equip hire to apartment rentals
Referrers / Finders - earn a fee for finding a customer
Auction Sellers - sell goods and even services using auctions and also incorporate eBay
Multi-level Marketers - flexibly explain your business enquirers
Offline businesses - create a business orientated "online" presence to possibly reach a different market
2.4 How do people find you on the Internet?
Search Engines
Directories
Links
Strategies
eMail
JVs
Partnerships
Your publications
Pay Search Engines / Directories
ACTION CORNER - STUFF TO DO ...
2.5 My Goals
"Goals are dreams with a timeline"
You need a SMART Goal.
ACTION
What is your dream? .. your vision
What is your personal goal
Make it SMART.
2.6 Your passions
ACTION
List your true interests, passions ...
Continue ... make a long long list.
2.7 Keywords 1
What keywords surround these passions?
ACTION
Use the iBusinessSite Excel Templates
to objectively explore your Passions.
ACTION
Research profitable Keywords.
2.8 Identify the BEST three passions.
ACTION
Narrow to THREE.
These three Passions can be called
Site Themes, Concepts or (possibly) Niches.
2.9 List 5 Topics for each of these 3 Site Concepts / Themes.
ACTION
Identify 5 Topics for each of these THREE Niches.
Choose logical topics from Keywords #1 above
Explore each of these further in Overture.
2.10 Essential secrets
An iBusiness Site contains:
- Valuable information, or
ACTION
Think about this !!!
Very important.
2.11 Researching profitable site topics
Merchants
eBook possibilities – consider your skills
ACTION
Record on the Spreadsheet Template
2.12 Refining your passion idea into an iBusiness Site Theme
One of your passion ideas MOST exciting and your best iBusiness Site Theme
Best is:
- Highly “profitable” High demand with low supply
- Good number of possible partners (merchants)
- Excites you – is FUNNNN !!
ACTION
Rank your three Site Themes.
2.13 What is your BEST, most profitable iBusinessSite Theme?
RESOURCES
Dictionary
Use the Dictionary to check the meaning of your Keywords
Thesaurus
he Thesaurus will provide many alternate synonyms or like words to your original Keyword.
7Search
A free Keyword research tool.
Overture
Another free Keyword research tool.
Google
Google is possibly the best known Search tool.
Use it here to find your competitors.
NicheBOT
NicheBot is a sophisticated Keyword research tool
Alexa
Where does that Website rank for visitors?
SearchIt!
Here is the best advanced research tool to plan your site ..
Disclosure: SearchIt! is part of SiteBuildIt
which Warren uses to build this site.
It is a good tool, and FREE.
Featured Site
Caroline Creasy's Silly Jokes
Caroline C started her joke and party shop to make some extra money on the side. Hovering over the link will reveal its growth ..
Caroline started selling one novelty joke product, and it just grew.
The site currently generates up to 17,000 unique visitors each day!
SUMMARY
This week you have ...
- Identified many potential iBusiness Site ideas
- Comprehensively researched ideas for value and “profitability”
- Narrowed the list to three most exciting ideas
- Selected ONE as the BEST Site idea for your own iBusiness Site.
WEEKLY CREATIVE THINKING
1. Search out partners
2. Identify many more Keywords - literally, the more the merrier.
3. Search your world during the week for relevant keywords.
4. Search Dictionaries and your Thesaurus
Don't have a Thesaurus? Check it out online.
5. Check out your competitors - search in Google using your keywords.
WEEK 3 … What’s on ?
This is where you will complete in-depth research of your iBusinessSite Theme, start to identify your “business partners”,
and create a preliminary “map” of your site. The “map” will structure your site for maximum gain.
Why just build a website
Make Your Content PREsell ! (the "text book")
