Build an Internet Business
Week 3
Expand your BEST iBusiness Site Theme
In-depth research of
Your best concept, topics, and keywords
A simple idea
can be a BIG idea
iBusiness Process
3.. NICHE
GOAL FOR WEEK 3
Investigate the niche that you know and love.
Persistent people begin their success
where others end in failure.
~ Edward Eggleston
BRAIN STUFF TO KNOW ...
During this evening, we will visit some knowledge areas of Week 2 that need to be covered further.
ACTION CORNER - STUFF TO DO ...
3.1 Keywords Revisited
In-depth research on the BEST, most profitable iBusiness Site Theme.
Brainstorm and Research more Keywords.
Build an extensive Keyword list.
It is interesting how you often "happen across" a valuable Keyword ...
ACTION
Record the Supply and Demand
on the Spreadsheet Template
3.2 Build a preliminary "Site Map"
Your site is very important to one person plus three. The important ONE, is your Visitor, the other three are
- the Search Engines, or SEs
- your merchants, and
- YOU.
All look for good quality Content that comprises your Information pages.
You will use Keywords that are the BEST combination of ...
- High Demand
- Low Supply (especially those you really enjoy and know well)
- representing a good number of possible partners.
How is it structured?
Like a pyramid.
Warren will draw it up and discuss.
HomePage = Tier 1 and has a focus on the fundamental Theme Keyword, the basic concept behind your site.
Your HomePage establishes your Unique preSelling Propsition (UpSP) to your Visitor, and convinces the Search Engines that it is the most relevant and important page for your Site Theme Keyword.
The HomePage links to 5 to 15 Tier 2 pages that are High Value pages.
Each Tier 2 page focuses on ONE Specific Keyword.
Each Tier 2 Page will connect to 5 to 15 Keyword-Focused Pages which are Tier 3 Pages.
3.3 Organising your Profitable Page Topics
Now organise your Keywords into an iBusiness Site structure, that has logic and easy navigation.
3.4 Researching profitable Partners
Merchants
Google
eBook possibilities – consider your skills.
ACTION
Record the Merchants and
the Supply & Demand
on the Spreadsheet Template
3.5 Revise your 5 Topics for the BEST Niche
Choose logical topics from Keywords #1 and #2 above
Explore each of these further in Overture.
ACTION
Identify 5 Topics for the BEST Niche.
Explore each of these further in Overture.
3.6 Preliminary 'map' of Site
Take all keywords and map the site
Use your 5 Topics as level 2 pages
Draw up your Level 1, Level 2 and Level 3
3.7 Consider your Unique preSelling Position (UpSP)
A Shop can have a USP.
A Sales person may have a USP for a product.
What is a USP?
It is believed the term itself first surfaced, officially, in 1961, when Ad legend Rosser Reeves first wrote about it in his book, "Reality in Advertising."
Check the Resources for an URL or link to a page dicussing USP.
On your site though, you are not identifying a USP, but a UpSP.
What is an UpSP?
What is the underlying value of your site, it's uniqueness, why are you different?
Your most valuable Keyword will be important in your thinking here
This will become your Unique preSelling Proposition.
RESOURCES
USP
Read this one page. Do not sign up UNLESS you are sure - Warren is not recommending this eNewletter.
USP is for Sales like UpSP is for product recommendations. On your site, you will partner with a merchant with whom you believe, and possibly own the product(s), and feel proud to recommend.
Featured Site
Colin McDoughall - Super Affiliate
SUMMARY
WEEKLY CREATIVE THINKING
1. Consider your top three Passionate ideas again;
2. Check your Week 2 decision .. your ONE passionate idea, your BEST Site Theme;
3. Check out your "partners". Check out each potential partner site. Become familiar and convinced that this partner will be excellent value for your Visitor and Customer.
4. Consider your UpSP - think on it carefully.
WEEK 4 … What’s on ?
GOALS FOR WEEKS 4 TO 8
1.. Identify how to profit from your site.
2.. Build 3 pages for your site.
3.. Submit your page so that it can be found
4.. Identify basic traffic analysis techniques.
