Build an Internet Business
Week 4
How do I profit from my iBusiness Site?
Finding your BEST Affiliate Partners
iBusiness Process
4.. BUILD #1
GOAL FOR WEEK 4
Identify how to profit from your site.
Use Affiliate Directories to find / grow / cut possible Merchant partners.
- Eliminate high risk programs.
- Evaluate / decide / diversify
- Forward – back – loop!
4.1 What is my Goal?
Consider that Goal .. read over it now .. modify it if you can make it SMARTER.
Visualise it, feel it, hear sounds ...
4.2 A Business Site not just a website
A Website is a group of pages on the Internet.
A Business (Site) is purpose designed to earn a profit for their owners through the provision of goods and/or services to its customers.
~ Penguin Macquarie Dictionary of Economics & Finance
A wage is financial reward for work performed
- end of story.
Profit is what is left over after costs are deducted.
"iBusiness Sites turn passions into profit"
~ Warren Holland
"Showing a profit means touching something and
leaving it better than you found it."~ jimrohn.com
"Profits are better than wages. Wages make you a living;
profits allow you to live."
~ Warren Holland
4.3 Internet Business Basics
1.. A conventional business is about location-location-location
An iBusiness Site is about information-information-information
2.. Deliver valuable, appropriate information
Essential secrets
- Valuable information
- Solving a problem
- And is accessible.
3.. Have a customer focus – think like your customer
Have a clear image of your perfect customer. What does he/she 'look' like, feel, think?
4.. Targeted traffic is the game.
5.. Research 'left' 'right' and 'all over'.
Ensure the Concept is profitable.
6.. Build 20 pages or more.
Before commmercialising the site
- Get into Zeal and the DMOZ Directory (Open Directory Project)
7.. PRESelling other than Selling
PRESelling is warming a visitor with high value information, so that the visitor has
a positive “open frame of mind”
8.. Recommend merchants only after your visitor knows, respects and trusts you, and after buiklding traffic through 20 pages.
9.. No buttons .. only text links.
10. There is an order to this ...
a. Build up information through content
b. Build up traffic
c. Presell and warm the customer
d. Profit by commercialising or monetising your site.
4.4 Profit centres for iBusiness Sites
Aim:
- To identify how profitable the Keywords could be;
- To collect potential partners for the future commercialisation or monetisation of the site.
Grow your List through Search Engines
+keyword +affiliate
Grow your List through Directories
Enter your Site Keyword Theme/Concept into the following Search Engines and hit the Search button.
www.yahoo.com
www.looksmart.com
http://dmoz.org
Grow the list through these nifty
ideas ..
- Visit advertisers
Check Google ads on the page tops and the edge ads. These merchants may have affiliate programs.
- Check out Merchants with Affiliate sites
Use www.altavista.com
type
link:AffiliateSiteName.com
Grow the list through Specialist Affiliate Directories
These are special websites that list Affiliate Programmes.
Here are possibly the top three ...
Refer-It
Affiliate First
Affiliate Programs
Back-end Providers or Affiliate Networks
Commission Junction
Link Share
Affiliate Cash
Prune Some and Grow Some
Check the Pluses to keep in mind when considering an Affiliate partner.
+ High quality product or service
+ Merchant has a good site
+ Ability to link straight to the individual product
+ Type of Payment model
+ Affiliate support
+ Pays a good commission - ~10% hard goods and ~20% digital good
+ Monthly payments
+ Must be free
+ Lifetime commission on future sales of other products
+ Two-tier commission
+ Lifetime cookie
+ Limited number of Affiliates
And here are the Minuses when considering an Affiliate partner.
- Slow and poor support
- Unethical
- Late or lack of payments
- Allows spam
- Defective Affiliate-join process
- Poor products: under-deliver and overpriced
- Unacceptable clauese in the Agreement, eg unilateral termination or modification of the Agreement at any time, or restrictions on representing other vendors.
Move ahead or Loop back?
Key Considerations
Your Site Theme needs to be:
1.. Highly profitable
2.. Have a good number of possible Partners
3.. Excite you ... be FUN !!
RESOURCES
Sample site - Writing Help
Like so many, Shaun Fawcett once viewed creating an online business as something only "techy" people did. Ten years ago, if you told him he'd be making a living off the sales of his e-books, he probably would have laughed in your face.
Steve Jobs - Hungry & Foolish - inspirational ..
Roses SAMPLE Text HomePage
Sample HomePage using Templates
Geocities - a free webhost for a sample site
This link will guide you to a free space to learn what's involved in uploading a webpage and a site. This is not a place to build a business.
7Search for G-Values
G-Values direct from Google
SUMMARY
WEEKLY CREATIVE THINKING
Evaluate your Site Theme.
Does it offer good monetisation possibilities?
If not, review/improve your monetisation plan now.
OR
find more high-profit keywords. Check out another General Keyword. Fine tune your Content Plan.
OR
develop one of your other two Site Themes.
Now this is no problem. After all (assuming this is not a hobby site)you need to be able to make some money with your site as a business, an iBusiness in fact.
With what you know now, this would take less than an hour.
BUT ....
If there is solid income potential, it is time to move ahead ...
Your Unique preSelling Point or UpSP
Here is a way to help you think about this vital core to your iBusiness Site.
1.. What are all the FEATURES of my product/service?
Features are elements of a product or service that DO and ARE ..
2.. Transform the Features into BENEFITS.
Benefits are the emotions for "What's in it for me?"
The more benefits, the higher the perceived value for the product/service. the higher the perceived value, the greater the possibility that the customer will respond in the manner you wish: a sale, a download ..
What pain is taken away ? What solution does it provide?
SWAT it to death ... consider a benefit, and ask "so what .."
As we get closer to writing iBusiness Site Content (aka pages) ..
Consider your HomePage's Headline ..
Consider the emotions ..
consider your customer.
WEEK 5 … What is on?
Week 5 ... mmmm
Here's where we take all that research and ..
. Build your HomePage
. Identify a Domain Name
. Upload the page
At the end of the evening, you may be able to see your HomePage from Home. It won't have fancy frames and Flash ... but it will be yours, it will be researched, it has potential, and it will be GREAT !!!
COMMENTS
I would really like to hear of any of your Comments and/or any Needs you may have. Use the Comments Form below ...
All comments and needs are treated in confidence.
