Build an Internet BusinessWeek 6Level 1 (HomePage) and Level 2 Pages iBusiness Process
** As a SAMPLE, Week 6 has some lines that have not had the CENTER command turned off, with a /CENTER. This demonstrates that some commands are turned on and off and how easy it is to see this formatting omission. The result is text that should not be centred. Can you find it several paragraphs below?
2.. Build one Level 2 Page 3.. Link them together 4.. Test for proper HTML writing 5.. Upload with confidence.
6.1 Your Internet Business Name – Domain Name
Your Domain Name tells Search Engines (SE) what your iBusiness Site is about. Your Domain Name is the SE Spider’s first encounter with your Themed site.
Your Domain Name lines up with the Title, Description, Headers, and the Meta Data on the HomePage AND all Level 2 Pages.
The result ? An easily identifiable and consistent Niche theme which is reported back the SE.
6.2 What is the Role of the HomePage ?
Win – Win- Win for
Your Search Engine - Satisfies why a Searcher is searching; Your Merchants – or You.
Delivers your UpSP and or your USP.
Specific Keyword on your HomePage is your Theme or Concept Keyword.
Your Level 1 Specific Keyword will describe a loved Niche. It is NOT a general word like mp3. This is too hard to score well in.
Keyword Density:
Warren will discuss.
The Structure is hierarchic
To start with 1 – 5 – 25
HTML Code to connect to a Level 2 Page:
Rose Petals
Level 2 Linking
2.. Choice #2 - Non-merchants > provides extra credibility to the Search Engines
3.. Choice #3 - Link to a related Level 3 Page
4.. Choice #4 - Link back to the HomePage
Level 2 Pages are highly profitable
1.. Visitor arrives at the important pages immediately after the HomePage
Weave in-context links to your Merchant partners Whilst over-delivering your great Content.
The pages all complement the Site Theme/Concept The Site is unambiguous and a Niche.
HTML Code: HTML Code to connect the Level 2 page to the Level 3 page:
Rose Petals
HTML Code to connect back to the HomePage:
Return from Rose Petals to Roses HomePage
6.3 What’s in a Page?
Writing – the Words.
Write with warmth, humour and a friendliness appropriate to your audience. See your customer, and write as you would speak with him and/or her. Be as personable as is appropriate to your Theme and audience.
My sample Roses Site has a target audience of green-thumb, dirt laden gardeners, about 30 plus years old. I think of Gardening Australia and Peter Cundall.
I could define the customer in more detail, but I am sure you are getting the idea. If I can find a picture, I’ll stick this up so I can see the person to whom I am writing.
** Ask Warren about the advantage leveraged when he was studying recently at Deakin.
Writing for Humans
TIP:
Is it clear?
Level 2 Page Humans may find and enter your site from any page, Level 1, Level 2 or even a Level 3. Search Engines can display any page within your site in the Results of a search. Usually the “sub-pages” under the Level 1 HomePage are indented (see Google) Choice #1 is to lead your visitor to your Merchants, so make these pre-Selling links the most obvious. Level 2 and 3 Pages are NAMED using the keyword. Like the HomePage, the Keyword is the first word the Search Engine meets. Again a homogenous Page built around the Keyword. Level 3 Page This is the bottom page in this line on your site. Your goal is to get the click through to your merchants It is debatable as to whether you provide any other avenue to leave this page.
Level 3 Pages are built around the less popular Keywords and so there is less traffic actually searching for this Keyword. One option is to consider a stronger RELATED Keyword that does better in the Search Engines and build a page around that keyword. You do not mislead, of course, but use both words. As they are related, this will blend easily in the text. Consider the LINKS as providing a service to your customers, blended within your text. Don’t simply have the links at the end of the page – very important.
Writing for Search Engines
The same applies for Level 2 and 3 Pages as applies for the Level 1 HomePage. As mentioned above, Level 2 and 3 Pages are NAMED using the keyword. Like the HomePage, the Keyword is the first word the Search Engine meets. Again a homogenous Page built around the Keyword. This means when the Page is SAVED with a Filename, this name will be Stick with your theme – DON’T DEVIATE. Last Strategy: Change your strategy slightly from page to page AND KEEP A RECORD OF THE CHANGE. This is one of the most exciting parts, experimenting and watching the effect over a month or so. Keep notes, keep numbers. Change: different numbers, frequencies and patterns of keywords. If you find a best pattern for your theme, then use it to build other pages.
RESOURCESSearchITNameBoy Domain name research Warren's Sydney Harbour Bridge Sample Red Roses Now - using a Yahoo Template Red Rose Now - simple site showing how pages link ... Blank Sample Site - simple site showing how pages link ... SUMMARY WEEKLY CREATIVE THINKING WEEK 7 … What is on ?
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