Build an Internet BusinessWeek 7
Building your Internet Pages # 4 Building and uploading Level 1 (HomePage) and Level 2 Pages
iBusiness Process Step 4.. BUILD # 4 ** As a SAMPLE, Week 7 down to the "Resources" Heading has been written inside Word 2003 and saved as a Filtered HTML document. The Source Code was then pasted into SBI to build this page. The altered format from that of the original document has not been corrected. After the "Resources" heading the words were written inside an HTML Editor, then pasted into SBI. GOALS FOR WEEK 7 1.. Finish building one Level 1 or HomePage, and 2.. One Level 2 Page 3.. Link them together 4.. Test for proper HTML writing 5.. Upload with confidence. 6. Submit the pages to Search Engines.
7.1 WebPage Building
A.. No Frills Webpage Building
A “No-Frills” building of a Webpage is a 'time-honoured' tradition of past Webmasters using mini-wordprocessors like Notepad. They would write directly in html code. It was used because when saved, it saved NO special characters in the top, and throughout. Only what was essential was saved - the words you typed in.
A simple webpage in MS Word when saved in various HTML formats has different sizes:
HTML Full format – 144 lines of code 5KB (5000 characters) in size HTML Limited format – 71 lines of code 2KB (2000 characters)
Rewritten in an: HTML Editor (EditPlus) - 26 lines of code (but could be 12) 1KB (1000 chars)
An HTML Editor is a “fancy” Notepad that enable you to easily add bolding etc with buttons.
The overheads will make an impact as your site grows. It is difficult to go back to previous files and rewrite, as you wish to “move forward”. Unless there is some imperative (server storage costs are very high, site is very slow ??) you will not rewrite.
Here are two alternatives:
1.. Use MS Word - format and upload. Suggest save as two files: DOC and as FILTERED HTML
A bolded word is translated into bolded word when saved.
Advantages: quick and requires NO experience is HTML code.
Disadvantages: Using filtered HTML overcomes the large extra overhead imposed by Word HTML.
2.. Use MS Word + Notepad and upload.
With “Filtered HTML” in Office 2003, using Notepad is of a lesser value. Although in a recent experiment, the same page in Notepad was 25lines and 72 in Filtered Word HTML. Advantages: Notepad enables only essential HTML commands needed for the Webpage to be used.
B.. Intermediate Webpage Building
Could be easier than #2 above.
Use a simple HTML Editor
. EditPlus www.editplus.com $30 USD - simple, no fuss and yet powerful;
. Trillian Webpage http://www.trellian.com/webpage/ is FREE. Purchase other products eg Submission Wolf
. Araneae http://www.ornj.net/software/araneae/ is also a FREE Editor and the simplest. Simple could mean “complex” to manipulate though.
Once the buttons are learnt, HTML Editors are easy to use and save hours of effort.
C.. Advanced Webpage Building
Learn Dreamweaver http://www.macromedia.com/software/dreamweaver/ Frontpage http://office.microsoft.com/frontpage/ NetObjects Fusion http://www.netobjects.com/products/html/nof8.html Adobe Illustrator. http://www.adobe.com/products/illustrator/main.html
7.2 Submission to Search Engines
There are many places to submit to Search Engines. Some claim to submit to thousands. These are spurious claims whilst there are many, in reality today there are the big four that really count: AskJeeves, MSN, Yahoo and Google.
I suggest the use of:
selfpromotion.com http://www.selfpromotion.com/
7.3 iBusiness Systems and Automation (Preliminary)
Building a complete iBusiness Site using iBusiness Systems and Automation
To build an iBusiness you need to undertake:
1. Analysis and planning - Start / Goals / Niche 2. Build - build the basic iBusiness site 3. Maintain / Track / Analyse - check how the site is going 4. Advanced build - grow your iBusiness 5. Maintain / Track / Analyse - monitor and control your iBusiness.
The ideal business is one where you …..
1.. Work ON your business other than IN it.
2.. The more you work ON your business, systematising and automating, the more you can step away from it and it still operates.
ALTERNATIVE 1 …. Bolt together “automation”
#1 Recommendation is to use James Martell’s eBook The Build yourself Planning Process
James Martell - create sites that you bolt together.
Other tools that can be used to assist this process include:
1. Analysis - use Overture and Templates as now
2. Build XSitePro – website tool, but can affect SE rankings if used incorrectly. More on this in Week 8.
3. Maintain / Track / Analyse Webposition Gold - know where your pages are positioned and use the Page Critic to help make better scoring pages. Use WPG to also automate the submission process. More on this in Week 8.
4. Advanced build Autoresponder - auto emails
5. Maintain / Track / Analyse Webposition Gold
ALTERNATIVE 2 …. Automation of Process and Maintenance/Control
SiteBuildIt - Site Building automation Fully tooled up process from planning, building, advanced building to monitoring and control. SBI is an excellent, comprehensive system with a friendly and supportive community of Users.
RESOURCESWarren's Sydney Harbour Bridge Sample Red Roses Now - using a Yahoo Template Red Rose Now - simple site showing how pages link ... Blank Sample Site - simple site showing how pages link ... SearchIT NameBoy Domain name research James Martell's Affiliate Marketer's Handbook SiteBuildit! SUMMARYWeek 7 has covered your writing of a Level 1 HomePage ands a Level 2 page.
Week 7 has investigated a Submission Tool to submit your pages to Search Engines and Directories.
WEEKLY CREATIVE THINKINGSome similar thinking here happened after Week 6, but let’s ensure the direction is best, and there is a passionate (energy) and profitable idea. Most important, is the Goal: what personal SMART goal do you have that ensures that you climb over, under or around any hurdle, looking for the hidden opportunities within.
Read the "Ant Philosophy" at the end of this page - don't forget to come back.
Don't you think the Ant's have it right - never give up ... over, under, around any hurdle.
Reconsider your Goal. Look over your Keywords and how you have placed them onto a Site Map: Your Level 1 HomePage Theme/Site Concept Keyword is one of the most valuable and profitable and fits with your USP and UpSP.
Your Level 2 Specific Keywords relate to your Level 1 Specific Keyword and enable you to easily write pages that will answer your visitor's question for why placing this word(s) in a Search Engine, or solve a problem and take away the “pain”.
Your Level 3 Keywords are less valuable, but will brings hundreds of smaller groups of people to your Site, and some will venture onto your Merchant partners. Read over your HomePage and the Level 2 Page on the Internet. Reread these notes and how they apply to these pages.
Write a list of Questions for Warren. Submit them via the Form below.
Provide some feedback … this is really helpful as this course runs in Term 4.
Enjoy your achievement - congratulations.
WEEK 8 ... What is on ?Round up.
Week 8 will look over this period of building one of the most exciting business models in the 21st Century.
Week 8 will look at tools to Track, Monitor and Analyse your traffic and site.
Week 8 will look at some tools that assist placement of your work into Search Engines. Week 8 will also discuss more techniques to optimise your site.
Week 8 will also discuss Monetisation tools including:
Introduction to the Week 9 Resources.
What extra do you wish covered in Week 8?How do you want it to be constructed?
B. Hands on C. Both A. and B? D. Something else? Write your ideas in the Form below ...
By Jim Rohn "Over the years I've been teaching children about a simple but powerful concept - the ant philosophy. I think everybody should study ants. They have an amazing four-part philosophy, and here is the first part: ants never quit. That's a good philosophy. If they're headed somewhere and you try to stop them; they'll look for another way. They'll climb over, they'll climb under, they'll climb around. They keep looking for another way. What a neat philosophy, to never quit looking for a way to get where you're supposed to go. Second, ants think winter all summer. That's an important perspective. You can't be so naive as to think summer will last forever. So ants are gathering in their winter food in the middle of summer. An ancient story says, "Don't build your house on the sand in the summer." Why do we need that advice? Because it is important to be realistic. In the summer, you've got to think storm. You've got to think rocks as you enjoy the sand and sun. Think ahead. The third part of the ant philosophy is that ants think summer all winter. That is so important. During the winter, ants remind themselves, "This won't last long; we'll soon be out of here." And the first warm day, the ants are out. If it turns cold again, they'll dive back down, but then they come out the first warm day. They can't wait to get out. And here's the last part of the ant philosophy. How much will an ant gather during the summer to prepare for the winter? All that he possibly can. What an incredible philosophy, the "all-that-you-possibly-can" philosophy. Wow, what a great seminar to attend - the ant seminar. Never give up, look ahead, stay positive and do all you can.
To Your Success,
This article was submitted by Jim Rohn, America's Foremost Business Philosopher.
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